Weartro (“Weartro,” “we,” “us” or “our”) will process your personal data when you are visiting and using the services provided at Weartro.com and purchase products in our store. We strive to be transparent in what we do with visitors’ and customers’ personal data and have therefore adopted this privacy policy. Below, you will find information on what kind of personal data we process, why we do it, what we use it for and how we may share it. Weartro is the data controller of any processing of your personal data.
This privacy policy is accordance with the General Data Protection Regulation (GDPR).

WHAT PERSONAL DATA DO WE PROCESS?

We collect personal data when you (i) purchase socks, accessories/design picks, or other goods, (ii) sign up for news, invites and offers, (iii) request support and (iv) are browsing our website. Such personal data will include your name, e-mail address, telephone, delivery address, payment details, IP address, behavior on the website and other information that you voluntarily provide us.

PURPOSE, LEGAL GROUND AND STORAGE PERIOD

We will only use your personal data for the purposes, and on the legal grounds, as set out below. We will not use your personal data for any purpose that is incompatible with the below purposes. Further, we will only use your personal data during the period as set out under "Storage period", after such which period your personal data will be erased.

 

PURCHASES

Purpose of processing : When you purchase socks, accessories/design picks, or other goods, we will process your personal data to fulfil our contractual obligations towards you (see Terms of Service). Our purchase form identifies what information you must provide to us, in order for us to complete your purchase.

Legal ground for processing : The processing is necessary for our performance of the contract with you (i.e. Terms of Service). To follow terms of the purchasing contract, we will send your shipping information (full name and address) to our third party suppliers who will ship the item for us. (Terms Of Service - 2. Website Content and Orders)

Storage period : We will keep your personal data in our systems forever, because every customer has their own secure file to make the fulfilment process easier. The storage period applies also to any unsuccessful purchase due to lack of funds on your account. If you want your customer file deleted or sent, please contact us. We will also contact our third party suppliers who do the shipment process to erase all your personal information.

DIRECT MARKETING

Purpose of processing : When you sign up for news, invites and offers through our newsletter pop up or form (direct marketing), we will process your personal data to provide the services as requested by you. When signing up to our newsletter for getting discount codes and news, you will have to opt in through a checkbox to agree to receive emails from Weartro.

Legal ground for processing : The processing is necessary for our legitimate interests to maintain good customer relations.

Storage period : If you opt-out or unsubscribe from our marketing, we will no longer process your personal data for this purpose. We will also erase your personal data, unless there is another legal ground for keeping your data (such as a valid purchase contract).

SUPPORT

Purpose of processing : When you request support through our contact form or other support channels, we will process your personal data to be able to assist you with the relevant matter.

Legal ground for processing : The processing is necessary for our performance of the contract with you (i.e. Terms of Service).

Storage period : We will erase your data, within six months after the relevant matter has been finally resolved.

CHECKOUT REMINDER

Purpose of processing : If you have initiated a purchase at our website and if you have provided your email address in connection therewith but have not completed the final step of your purchase, we will send you an e-mail with a link to your shopping cart for the purposes of reminding you of your uncompleted purchase.

Legal ground for processing : The processing is necessary for our and your legitimate interest to remind you of your uncompleted purchase.

Storage period : We will erase your data, within one month after checkout reminder, unless there is another legal ground for keeping your data (such as a valid purchase contract). If you want to can opt-out - please contact us. 

BROWSING

Purpose of processing : When browsing our website, we will process your personal data to improve our website and for marketing purposes.

Legal ground for processing : The processing is necessary for our legitimate interests to improve our website and for retargeting. Please see more under “Cookies”.

Storage period : Please see more under “Cookies”.

FRAUD PREVENTION

Purpose of processing : We will process your personal data for the purposes of carrying out risk analysis, fraud prevention and risk management.

Legal ground for processing : The processing is necessary for our legitimate interests to prevent fraud and to handle risks.

Storage period : We will erase any personal data used for this purpose on a six-month basis, unless there is another legitimate interest for keeping your data. Upon a purchase that has been cancelled due to fraud prevention, we will delete your personal data two years after the unsuccessful purchase.

ANALYSIS OF DATA

Purpose of processing : We will analyze your personal data, in order to compile aggregated tracking data (including to analyze visitors’ use of our sites by tracking information such as page views, traffic flows, mouse flows, scrolls, search terms and click throughs). For that, we use a service called HotJar and Facebook. When first time visiting this website, you will have to consent to visitor tracking. If you don't want that, please leave this website.

Legal ground for processing : The processing is necessary for our legitimate interest to create statistics over time.

Storage period : We will anonymize all tracking data where this is technically possible. When your personal data has been anonymized, it will no longer be considered personal data under applicable data protection laws. Still, we will permanently store your IP address.

Please note that the above storage periods do not apply to the extent Weartro is required to retain your personal data (partly or in full) under applicable mandatory law (e.g. accounting laws).

WITH WHAT THIRD PARTY APPLICATIONS DO WE SHARE YOUR PERSONAL DATA

We will share your personal data with some third party applications to optimize your website visit. All 3rd parties we share your data with, are mentioned below. We focus on that. Find out the storage time of each application by clicking on their privacy policy. We will store third party applications as long as we use that application.

PRIVY.com

Email marketing: We use the service of 'Privy' to market our products via email. They will read your order and store all kind of personal data.

Read their GDPR compliant privacy policy here: https://www.privy.com/privacy-policy

VARINODE.com
Checkout timer: We use the third party application 'Conversion Plus' which has access to your items in your cart and your orders.

Their privacy policy: https://www.varinode.com/privacy_policy

JUDGE.me
Product Reviews: When posting a review on one of our product pages, our third party application 'Judge.me' and we will collect all personal information entered. Additionally they will store all customer details and their orders.
Read their GDPR compliant privacy policy here: https://judge.me/privacy
MAILCHIMP.com

Email marketing: We use the service of 'Privy' to market our products via email and send newsletters or automated emails. They will read your order and store all kind of personal data.

Read their GDPR compliant privacy policy here: https://mailchimp.com/legal/privacy/

BEEKETING.com

Sales Pop & Mobile Converter: We use the service of 'Privy' to ensure the best shopping experience for our visitors on the site. The Checkout button on your mobile device will stick to the screen and recent order will show on the screen. 'Beeketing' will have the right to see your customer details and recent orders and personal data.

Read their GDPR compliant privacy policy here: https://beeketing.com/privacy-policy

OBERLO.com

Fulfilment Management: We use the service of 'Oberlo' to make sure all of the orders get fulfilled correctly. They will see all kind of customer details, your orders, and all personal data we have of you.

Read their GDPR compliant privacy policy here: https://www.oberlo.ca/legal#1487148755752-279b9c5c-d9af

FACEBOOK.com

Visitor Tracking: We use the service of 'Facebook' to track each visitors page views, traffic flows, mouse flows, scrolls, search terms and click throughs. This also creates cookies we will use to retarget specific visitors for advertismenets. When first time visiting this website, you will have to consent to visitor tracking. If you don't want that, please leave this website. Facebook will store your personal data we collect for them with the help of the Facebook Pixel, we installed on our site.

Read their GDPR compliant privacy policy here: https://www.facebook.com/full_data_use_policy

HOTJAR.com

Visitor Tracking:

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Read their GDPR compliant privacy policy here: https://www.hotjar.com/legal/policies/privacy

WHO ELSE DO WE SHARE YOUR PERSONAL DATA WITH?

Only the people/third party applications, mentioned above, who need to process personal data have access to your personal data.

We also need to allow our suppliers access to your personal data after we fulfil your order, for them to ship out your items. This contains your full name, address and the products you ordered. They will not get hold of any of your private payment information.

Weartro is made with the Shopify system. Shopify is another third party who will access and store your personal data. Read their GDPR compliant privacy policy here: https://www.shopify.com/legal/privacy

Stripe and Paypal are handling our checkout. They will also receive your private payment information when checking out and ordering products from our site.

Any transfer of data outside the EU/EEA is made in line with data protection laws. Our international transfers of personal data (including transfers to our group companies and suppliers outside the EU/EEA) are based on the EU Commission’s standard contractual clauses. The standard contractual clauses may be found here. In addition, for transfers to some of our suppliers in the U.S., the recipient is certified under the EU-U.S. Privacy Shield administered by the U.S. Department of Commerce’s International Trade Administration (can be found here www.privacyshield.gov).

YOUR RIGHTS

You are entitled to the following rights under applicable laws:

  • The right to access : you may at any time request to access your personal data. Upon request, we will provide a copy of your personal data in a commonly used electronic form.

  • The right to rectification : you are entitled to obtain rectification of inaccurate personal data and to have incomplete personal data completed.

  • The right to erasure (“right to be forgotten”) : under certain circumstances (including processing on the basis of your consent), you may request us to delete your User Data. Please note that this right is not unconditional. Therefore, an attempt to invoke the right might not lead to an action from us.

  • The right to object : to certain processing activities conducted by the us in relation to your personal data, such as our processing of your personal data based on our legitimate interest. The right to object also applies to processing of your personal data for direct marketing purposes.

  • The right to restriction of processing : you may under certain circumstances request from us to restrict the processing of your personal data. Please note that this right is not unconditional. Therefore, an attempt to invoke the right might not lead to an action from us. For example, we will need to share your shipping information with our third party supplier to fulfil the valid purchase contract with you.

  • The right to data portability : you are entitled to receive your personal data (or have your personal data directly transmitted to another data controller) in a structured, commonly used and machine-readable format.

COOKIES

As part of our approach to providing personalized services on our website, we use cookies to store and sometimes track information about you. A cookie is a small data file sent to your browser from a web server and stored on your hard drive that allows easier access the next time the same page is visited. For example, a cookie is sent when you sign-up to download products or information on our website. If you do not want your personal information to be stored by cookies, you can configure your browser so that it notifies you whenever a cookie is received. This way you can decide each time to accept cookies or not. However, the use of cookies may be necessary to provide certain features and choosing to reject cookies may reduce the functionality of our website. Your browser should include precise instructions explaining how to control the acceptance of cookies.

To be transparent, we have summarized the cookies used on our website below.

SUPPLIER: WEARTRO

  • Type of cookie: First-party

  • Purpose: Cookie/Visitor Tracking consent

  • Storage time: One Year.

  • Stored data: Consent

  • Sharing: None

SUPPLIER: WEARTRO

  • Type of cookie: First-party

  • Purpose: Session and cart identification

  • Storage time: Session.

  • Stored data: Session and cart identification data

  • Sharing: None

SUPPLIER: WEARTRO

  • Type of cookie: Session

  • Purpose: Session and cart identification

  • Storage time: Temporary session cookie

  • Stored data: Session id

  • Sharing: None

SUPPLIER: FACEBOOK

  • Type of cookie: Third-party

  • Purpose: Marketing

  • Storage time: Permanent

  • Stored data: Session id, page statistics, visitor tracking

  • Sharing: Yes

SUPPLIER: PRIVY

  • Type of cookie: Third-party

  • Purpose: Email-Marketing

  • Storage time: Permanent

  • Stored data: Customer details/Newsletter Signup

  • Sharing: Yes

DATA SECURITY

We employ appropriate technical and organizational security measures to help protect your personal data against loss and to guard against access by unauthorized persons. Appropriate security measures we have taken include implementing secure private connections, traceability, disaster recovery and access limitations. We regularly review our security policies and procedures to ensure our systems are secure and protected.

CONTACT INFORMATION

If you have any questions relating to our handling of your personal data or our use of cookies or if you would like to invoke any of your rights under applicable privacy legislation, please contact us at privacy@weartro.com

CHANGES TO THIS WEBSITE PRIVACY POLICY

If we change how we handle your personal data or how we use cookies, we will promptly update this website privacy policy and publish it on this website.

Last update: August 13, 2018

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